In episode 5 of the 鈥淎ll Advertising is Local鈥 video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today鈥檚 viewing landscape.
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
In these ever-changing times, we want you to know that we are in this together. Tune in to our bi-weekly webcast series designed to help business owners and marketers learn from industry experts and keep up with the latest viewing trends.
Watch a special message from Shark Tank鈥檚 Kevin O'Leary and CNBC, with guidance on sustaining and growing your business during uncertain times.
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
好莱污视频's Automotive Advisory Council members weigh in TV鈥檚 evolution, modern TV and digital strategies and more.
It鈥檚 more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.