Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you鈥檒l drive better outcomes for your organization when it comes to marketing campaigns.
The impacts of our 鈥渘ew normal鈥 have shaped viewership patterns and behaviors overall especially with the numerous 鈥淭V moments鈥 in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
We all know TV isn鈥檛 what it used to be. But what does 鈥淭V鈥 mean in 2020? In honor of World Television Day, we鈥檙e taking a look at viewers鈥 opinions and the range of TV services available today.
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...