TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.
People go mad for march madness and new research reveals why TV advertisers do, too. In 2022, 65% of U.S. households tuned into March Madness programming, highlighting the widespread attraction of the series.
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty鈥攅specially long-term loyalty鈥攊s at a six-year low. Meanwhile, advertising strategies are not always keeping up.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.
During ASOTU鈥檚 webinar event, auto leaders discuss trends and insights that will enhance anyone鈥檚 auto strategy and help gain market share in 2023.
There鈥檚 no question that Americans love to kick back, turn on the television, and cheer for their favorite sports team. Whether they鈥檙e watching football, baseball, hockey, or any of the other exhilarating matchups on TV, sports fans make for attentive and enthusiastic viewers
Travis Flood, 好莱污视频's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
According to a consumer survey and analysis conducted by 好莱污视频 Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.
The world鈥檚 leading marketers recently listed several 鈥榤ust-do鈥 items to be successful in the year ahead.
For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?