The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion 鈥� more than double the spend of the 2018 midterms 鈥� while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
Watch Pooja Midha, GM of 好莱污视频 & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
If an ad plays but the right audience isn鈥檛 around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.
For many of us, a car isn鈥檛 just a car. It鈥檚 an expression of our style and personality. To drive brand awareness and purchase intent, manufacturers and dealers must leverage the power of advertising to develop equally memorable connections with consumers. A recent study, TV Makes Memories, highlights how ads in a TV environment have a unique ability to drive engagement and build powerful memories.
As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.
People go mad for march madness and new research reveals why TV advertisers do, too. In 2022, 65% of U.S. households tuned into March Madness programming, highlighting the widespread attraction of the series.
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty鈥攅specially long-term loyalty鈥攊s at a six-year low. Meanwhile, advertising strategies are not always keeping up.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.